Privacy Policy

Effective: 2025

1. Data Controller

Your personal data is processed by:

LIVITA-DORTA Kft.
Company reg. no.: 01-09-414789
Tax no.: 14388406-2-41
Registered seat: 1134 Budapest, Váci út 47., Hungary
Legal representative: Hedvig Pappné Lőrincz
Email (privacy inquiries): newsletter@alexandertheguest.com

This Privacy Policy applies to the Alexander the Guest newsletter subscription and the optional profiling questionnaire.

2. What Personal Data We Collect

2.1 Required data

Name
Email address
Technical data related to subscription (IP address, timestamp, double opt-in status)

2.2 Voluntary profiling data

(collected only if you complete the questionnaire)

Country of residence
City
"Closest place you'd travel to"
Self-description (food lover / global explorer / luxury & fine dining / industry / other)
Travel rhythm
Dining & travel decision preferences
Any additional notes you submit

2.3 Automatically collected data (via Mailchimp)

Email open and click behaviour
Device and interaction data
Tracking pixels embedded in newsletters
Cookie-based analytics when relevant

3. How We Use Your Personal Data

3.1 Newsletter & marketing communication

Sending updates, curated content, announcements, invitations, and offers
Providing access to the private video: "A Day in the Life of Alexander"

3.2 Profiling & personalisation (optional)

If you complete the questionnaire, we use your answers to:

Personalise recommendations
Tailor content to your preferences
Suggest relevant experiences, destinations and offers
Improve targeting and segmentation of communications

No automated decision-making (GDPR 22) takes place — only personalised content.

3.3 Analysis & service improvement

Understanding audience interests
Measuring newsletter performance (open/click rates)
Developing new features, events, or experiences

4. Legal Basis for Processing

Your consent to receive newsletters and marketing content (GDPR 6(1)(a))
Your consent to profiling (if you choose to provide voluntary data)
Compliance with legal obligations (storage of opt-in records)

5. Data Retention

We store your data:

Until you unsubscribe or withdraw your consent
Or for up to 3 years of inactivity (whichever comes first)

After this, the data is deleted or anonymised.

6. Who Has Access to Your Data?

6.1 Data processors

We use trusted third-party providers to manage operations:

Mailchimp (Intuit Inc.) — United States
Purpose: newsletter delivery, audience management, analytics, profiling
Privacy: https://mailchimp.com/legal/privacy/

Other technical service providers may handle hosting or form submission.

6.2 Legal obligations

We may disclose data if required by law, court order, or authority request.

6.3 We never sell or transfer your data to external marketing partners.

7. International Data Transfers

As Mailchimp is based in the US, data may be transferred outside the EU.

Such transfers are protected by:

Standard Contractual Clauses (SCCs) approved by the European Commission
Additional safeguards implemented by Mailchimp

8. Unsubscribing & Withdrawing Consent

You can unsubscribe at any time by:

Clicking the Unsubscribe link in the footer of any email
Writing to newsletter@alexandertheguest.com

You may also withdraw consent for profiling separately via the same contact.

Withdrawal does not affect the lawfulness of processing prior to withdrawal.

9. Your GDPR Rights

You have the right to:

Access your personal data
Request rectification
Request deletion ("right to be forgotten")
Restrict processing
Object to processing
Withdraw consent
Lodge a complaint with the Hungarian Data Protection Authority (NAIH): https://naih.hu

We respond to all requests within 30 days.

10. Contact

For privacy inquiries, please contact:

newsletter@alexandertheguest.com